A mix and match bundle lets shoppers choose their own combination from a set of products and get a discount for buying several — "pick any 3 for $30." It's the most flexible bundle type, and often the highest-converting, because the customer builds exactly what they want.
When mix and match works best
- Consumables — coffee, snacks, supplements, candles: "pick any 4 flavours."
- Apparel & accessories — "any 3 tees," "2 pairs of socks for the price of 1.5."
- Gift boxes — let customers curate a hamper from a curated shelf.
- Trial packs — a low-risk way for new customers to sample your range.
Mix and match vs a fixed bundle
A fixed bundle is a set list of products; mix and match gives the shopper choice within rules you set (how many items, from which collection, at what discount). Choice raises perceived value and reduces the "but I don't want that item" objection that stops some fixed-bundle sales.
How to set up a mix and match bundle on Shopify
- Install Packmate and go to Bundles → Create bundle → Mix & Match.
- Choose the products or collection shoppers can pick from.
- Set the rule — e.g. "pick any 3" — and the discount (a percentage or a fixed bundle price).
- Turn on the widget in the theme editor's App embeds. Shoppers pick their items and see the total and savings update live.
- Publish and test — the discount applies automatically at checkout, no code.
Best practices
- Keep the choice set focused. "Any 3 from these 8" converts better than "any 3 from 200."
- Price for a clear saving. The bundle price should beat buying the items separately by a visible margin — verify it stays profitable with ProfitVault.
- Name the offer. "Build your 3-pack & save 15%" beats a silent discount.
FAQ
Can shoppers pick different quantities?
Yes — set a minimum number of items, and let them add more at the same per-item deal.
Does it need theme code?
No. Packmate's widget is a Theme App Extension you switch on in one click.